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A Lesson from Kenneth Cole on Social Marketing
In light of the recent controversial “boots on the ground” tweet by Kenneth Cole to peddle his shoes, Cole explains that his actions are part of a “plan to exploit the public desire for controversy to...
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5 Steps to Digital Marketing Strategy
Many small business owners already have some type of social media presence. It’s very easy to start a Facebook page, a Twitter account or a Google+ profile. But how many actually have a digital...
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Inbound Marketing Defined
A lot has changed over the last 10 years. And so has marketing. Within the general discipline itself, digital marketing has gained awareness among many small business owners. Its popularity has...
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The BLOC: 3 Marketing Tips to Create a Buzz in Your Neighborhood
Downtown LA is an up and coming neighborhood for restaurants and bars but there is no real place for shopping. The BLOC, formerly known as Macy’s Plaza, plans to change all that. Their website boasts...
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5 Useful Yelp Tips for Your Business
Yelp can be a double-edged sword for businesses. You want a lot of reviews but you don’t want to risk getting bad reviews. So what should you do? Here are 5 useful tips to improve your Yelp page for...
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LA Sriracha Festival: A Feast for the Tastebuds
LA hosted the first Sriracha Fest on Sunday, October 27th. The event was held at LOT 613 in Downtown LA’s Arts District from 3-6pm. Priced at $49 per person advanced (the event was sold out) and $80...
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Social Media in Recruiting and Small Business
Last Saturday, NYTimes published an article in its Technophoria column titled “They Loved Your GPA Then They Saw Your Tweets” on how social media have adversely affected some students’ college...
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Optimize Your Pinterest for Search
If you’re a visual person, then you probably love Pinterest. It’s a great way to showcase your work and interests and an even better tool for marketers. Like everything else in digital marketing and...
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